Month: February 2019

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The Power of the Unconscious Mind

The Conscious Mind is The Gateway to our Unconscious. It is the repeated conscious activities and experiences that are eventually turned into unconscious hardwired intelligence deep within our brains for example; driving to work. The Unconscious is the Domain of our Emotions. Value judgements are made on the basis of emotions and feelings, not thinking […]

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The Eight Stages in New Product Development Process by Kotler

Every product that you see from a company goes through a number of stages before being introduced in the market. The New Product development is a journey and also is the road that leads to the actual product and then the actual product to the market 1. Idea Generation: includes: need/problem analysis, brainstorming, other techniques. […]

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